Michael Louw
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Swell Stays

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Project: Swell Stays rebrand
Agency: Jack in the Box

Gracetown Holiday Services had just been acquired by a new owner who was looking to expand their holiday rental offering into the greater Margaret River region. Jack in the Box was tasked with strategically repositioning the company to better reflect it’s core brand offering of carefree beachside holidays. This meant that a completely new name and identity was needed. The new brand successfully captures the friendly and relaxed atmosphere that's associated with a stay in the beautiful Margaret River region.
 

 
 Previous Identity

Previous Identity

 New Identity

New Identity

 Tourist Bureau Leaflets
 Website
 Business Cards
 iPad Sales Presentation
 Woodcut Signage
 Property Signage