Project: Plus Life rebrand
Agency: Jack in the Box
PlusLife co-ordinates the collection, screening, storage and distribution of donated human bone and tissue graft materials for surgical procedures. As a not-for-profit they rely solely on the donations of others to enable them to do their remarkable work. They required a dramatic repositioning to elevate their brand in the eyes of the public. The new name, identity and visual language is all centred around living a better life, thanks to the generosity of others.