Michael Louw
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Plus Life

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Project: Plus Life rebrand
Agency: Jack in the Box

PlusLife co-ordinates the collection, screening, storage and distribution of donated human bone and tissue graft materials for surgical procedures. As a not-for-profit they rely solely on the donations of others to enable them to do their remarkable work. They required a dramatic repositioning to elevate their brand in the eyes of the public. The new name, identity and visual language is all centred around living a better life, thanks to the generosity of others.
 

 
Previous Identity

Previous Identity

New Identity

New Identity

Business Cards
Woodcut Signage
Tourist Bureau Leaflets
Website
iPad Sales Presentation
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Property Signage