Project: Muvo Branding
The eThekwini Transport Authority (ETA) is responsible for providing public transport within the city of Durban, South Africa. They required a new brand for their cashless payment system. A brand that would be fun, fresh and energetic. The brand name and identity, developed by Science, is bold, confident and uncomplicated. It expresses energy, movement and excitement and is a splash of colour in the commuters daily routine. A smart and stylish addition to a vibrant and progressive city.