Michael Louw
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Busselton Boulevard

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Project: Busselton Boulevard rebrand
Agency: Jack in the Box

A change in the ownership of the iconic Busselton Boulevard meant that this tired old shopping centre was finally getting a new lease on life. VPG Property tasked Jack in the Box with creating a new brand identity and visual language to compliment the renovations they had underway. The new brand completely repositions the Boulevard as a fresh, modern and friendly place to shop.
 

 
Previous Identity

Previous Identity

New Identity

New Identity

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iPad Sales Presentation
Website
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Business Cards
Woodcut Signage
Tourist Bureau Leaflets