Michael Louw
BB_000.jpg

Busselton Boulevard

BB_004.jpg

Project: Busselton Boulevard rebrand
Agency: Jack in the Box

A change in the ownership of the iconic Busselton Boulevard meant that this tired old shopping centre was finally getting a new lease on life. VPG Property tasked Jack in the Box with creating a new brand identity and visual language to compliment the renovations they had underway. The new brand completely repositions the Boulevard as a fresh, modern and friendly place to shop.
 

 
 Previous Identity

Previous Identity

 New Identity

New Identity

BB_008.jpg
 iPad Sales Presentation
 Website
BB_007.jpg
 Business Cards
 Woodcut Signage
 Tourist Bureau Leaflets