Michael Louw
ARC_000.jpg

Arc of Iris

ARC_005.jpg

Project: Arc of Iris rebrand
Agency: Jack in the Box

The Arc of Iris is one of Margaret River's most iconic restaurants. New management sought to revamp the venue to play up its eclectic nature. Our solution was to create a brand identity that would better reflect the restaurant's eccentric atmosphere. We achieved this through the crafting of a distinctive and quirky wordmark and by introducing a fresh colour palette and new positioning statement.
 

 
Previous Identity

Previous Identity

New Identity

New Identity

Website
Business Cards
Woodcut Signage
iPad Sales Presentation
ARC_009.jpg
ARC_010.jpg
Tourist Bureau Leaflets